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Fixed bundles

Andrija Krstic Updated by Andrija Krstic

Bundles allow you to bundle multiple one-time products to create a unique build your box type of experience for your customers. There are different types of bundles - fixed (preset) and customizable. This article explains the usability and the setup of fixed (preset) bundles.

What are fixed bundles?

Fixed (or preset) bundles consist of group of items (products) that are pre-included in it. Customer don't get to choose the items included in the bundle as the bundle is already curated for the customer and it consists of a set number of products/SKUs.

If you're looking for your customers to be able to choose items included in the bundle, please check our guide on how to setup customizable bundles.

Use cases

Subscribe and save - Bundles can be configured as either subscription products (recurring payments) or one-time offers. If you have both of these options included for the bundle, customer will be prompted at the checkout to choose whether he/she would want to subscribe for the bundle or just to buy it as a one-time offer. This is perfect for setting up subscribe and save offers for your products/bundles.

Volume discounts - Main use case for the fixed bundle is offering discounts for opting for a bundle instead of buying products included in the bundle individually. Fixed (or preset) bundle is a curated collection of one-time products with set quantities. Customer doesn't get to choose the quantity or type of items delivered.

Digital one-time item - If you're selling a digital set of items and you don't want to collect shipping addresses nor do you want physical orders created for customers, setting up a fixed bundle as a digital bundle is a way to go here. Group this one with setting up content feed or setup proper automations to further streamline sending or making digital content available for your customers.

Setup

To setup a bundle go here and click opt to create a bundle.

Give your bundle a name and a slug will be automatically populated based on it. To build the fixed bundle, please choose the Fixed bundle option inside the Bundle type selection.

Digital toggle should be enabled if your bundle is actually a bundle of digital items or membership products. Main characteristic of these is that they won't prompt the customer to provide the shipping address at the checkout (as there's no physical shipment of products involved) as well as no order will be created on the Subbly backend.

Settings tab

On the next window (Settings tab) you will be able to redefine the bundle name again and add additiona description for the bundle which will be presented on the bundle page on the frontend of your Subbly website (if you're not using Subbly's website builder, product/bundle description will not be presented anywhere on the checkout so this one is irrelevant).

If you want your bundle to have a proper product/bundle image, please make sure to use the Use a custom bundle image toggle and to upload the image for the bundle which will be presented on your site's bundle page, as well as on the checkouts.

Please refrain from pasting text from other text processors into the description field. Also, please don't use any emotes/emojis or special characters, only native text formatting included in the widget.

Make sure to save and proceed to the next tab (Products)

Products tab

Now you're on the Products tab. This is where you'll be able to curate the actual bundle and select what items are going to be included in the bundle. Go ahead and use the drop-down to add one-time products to be included in the bundle.

Please note that you're able to include only published one-time products in the bundle. If you haven't already, now is the time to go ahead and create each one of the products that are going to be included in the bundle as separate one-time products. If you're looking to include subscription product in the bundle - no problem. Just make sure to create the subscription product as a one-time product and you will set the bundle as available for recurring subscriptions as well.

Note that products are loaded into the bundle with their original price. But don't worry, this is not the price customers will see or pay for on the checkout. You are yet to decide on the price of the bundle on the next tab.

On the Quantity included column you are able to specify the quantity of each item included in the bundle. In our example above, we're offering a wine collection bundle including 2 bottles of white wine, 1 bottle of red wine and 1 bottle of black wine - 4 bottles of wine in total.

When you're done curating the bundle, proceed to the next (Pricing) tab.

Pricing tab

Now is the time to set billing/shipping frequencies for your bundle. Pay attention that you can offer a bundle both as a subscription or as a one-time product (or both, thus replicating the subscribe and save business model). Go ahead and specify whether you'd want your bundle to be a subscription product or a one time. Configure billing/shipping frequency if it's the subscription product or characteristics and price point of the one-time product bundle option.

Important considerations when setting up pricing options for the bundle:

  • you can add as many subscription plans to it as you want (think adding it as monthly, quarterly, annually...)
  • you can add only one one-time option to the bundle
  • you can specify quantity discounts (volume discounts) for the bundle
  • you can add volume discounts for subscription product as well as customers will be able to subscribe to multiple subscription items on the checkout at the same time
  • when creating the subscription plan for the bundle, you will be presented with the same widget you're being created with when creating a regular subscription product
Adding quantity discounts is very useful and will incentivize the customer to buy multiple items of the same product/bundle in order to be eligible for the discount. This functionality is not available with regular coupons, but can be easily achieved with bundles.

Let's say that you're offering a bundle which ultimately consist of only one product - one bottle of wine for example. If you want to incentivize people to get a discount if they buy multiple items of the same product (3 bottles of wine or more) you can set different price points for different volumes of items sold!

Looking into Advanced pricing options (picture below) lets you combine the bundle with some standard (or advanced) Subbly features such as:

  • setting up a setup fee (one-time payment charged immediately after the checkout) for the subscription plan of the bundle
  • setting up a pre-order end date (so the first payment gets prolonged)
  • adding a funnel to the bundle checkout (very powerful for increasing the AOV immediately on the checkout by adding some complementary product offerings)
Useful upsell tactic with our example of selling a bundle of wine items here would be setting up some complementary products as available for upsell on the checkout. For example, we can offer the customer to buy a set of wine glasses for a special price (50% off) on the checkout when subscribing/buying the bundle of curated wines. Note that you are able to upsell these things to the customers even post-purchase through their customer portals via the upsell addons feature.
  • configuring a different shipping information for the bundle (presented on the thank you page of the customer's checkout

Once you've configured everything, proceed to the next step (Appearance tab)

Appearance tab

Final tab of the bundle creation has only one optional flag. Hide items from users on the checkout step controls whether the cart widget on your site displays all of the bundle items included in the bundle or it's showing only the default bundle item name.

Default state of the toggle (disabled) will automatically display the bundle line items for the customers on the checkout.

General appearance settings for the Cart Widget are natively inherited for the Bundles as well, so you might want to revise them here.

How it looks like on the checkout?

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