Fixed bundles
Bundles allow you to bundle multiple one-time products to create a unique build your box type of experience for your customers. There are different types of bundles - fixed (preset) and customizable. This article explains the usability and the setup of fixed (preset) bundles.
What are fixed bundles?
Fixed (or preset) bundles consist of group of items (products) that are pre-included in it. Customer don't get to choose the items included in the bundle as the bundle is already curated for the customer and it consists of a set number of products/SKUs.
Use cases
Subscribe and save - Bundles can be configured as either subscription products (recurring payments) or one-time offers. If you have both of these options included for the bundle, customer will be prompted at the checkout to choose whether he/she would want to subscribe for the bundle or just to buy it as a one-time offer. This is perfect for setting up subscribe and save offers for your products/bundles.
Volume discounts - Main use case for the fixed bundle is offering discounts for opting for a bundle instead of buying products included in the bundle individually. Fixed (or preset) bundle is a curated collection of one-time products with set quantities. Customer doesn't get to choose the quantity or type of items delivered.
Digital one-time item - If you're selling a digital set of items and you don't want to collect shipping addresses nor do you want physical orders created for customers, setting up a fixed bundle as a digital bundle is a way to go here. Group this one with setting up content feed or setup proper automations to further streamline sending or making digital content available for your customers.
Setup
To setup a bundle go here and click opt to create a bundle.
Give your bundle a name and a slug will be automatically populated based on it. To build the fixed bundle, please choose the Fixed bundle option inside the Bundle type selection.
Settings tab
On the next window (Settings tab) you will be able to redefine the bundle name again and add additiona description for the bundle which will be presented on the bundle page on the frontend of your Subbly website (if you're not using Subbly's website builder, product/bundle description will not be presented anywhere on the checkout so this one is irrelevant).
If you want your bundle to have a proper product/bundle image, please make sure to use the Use a custom bundle image toggle and to upload the image for the bundle which will be presented on your site's bundle page, as well as on the checkouts.
Make sure to save and proceed to the next tab (Products)
Products tab
Now you're on the Products tab. This is where you'll be able to curate the actual bundle and select what items are going to be included in the bundle. Go ahead and use the drop-down to add one-time products to be included in the bundle.
Note that products are loaded into the bundle with their original price. But don't worry, this is not the price customers will see or pay for on the checkout. You are yet to decide on the price of the bundle on the next tab.
On the Quantity included column you are able to specify the quantity of each item included in the bundle. In our example above, we're offering a wine collection bundle including 2 bottles of white wine, 1 bottle of red wine and 1 bottle of black wine - 4 bottles of wine in total.
When you're done curating the bundle, proceed to the next (Pricing) tab.
Pricing tab
Now is the time to set billing/shipping frequencies for your bundle. Pay attention that you can offer a bundle both as a subscription or as a one-time product (or both, thus replicating the subscribe and save business model). Go ahead and specify whether you'd want your bundle to be a subscription product or a one time. Configure billing/shipping frequency if it's the subscription product or characteristics and price point of the one-time product bundle option.
Important considerations when setting up pricing options for the bundle:
- you can add as many subscription plans to it as you want (think adding it as monthly, quarterly, annually...)
- you can add only one one-time option to the bundle
- you can specify quantity discounts (volume discounts) for the bundle
- you can add volume discounts for subscription product as well as customers will be able to subscribe to multiple subscription items on the checkout at the same time
- when creating the subscription plan for the bundle, you will be presented with the same widget you're being created with when creating a regular subscription product
Let's say that you're offering a bundle which ultimately consist of only one product - one bottle of wine for example. If you want to incentivize people to get a discount if they buy multiple items of the same product (3 bottles of wine or more) you can set different price points for different volumes of items sold!
Looking into Advanced pricing options (picture below) lets you combine the bundle with some standard (or advanced) Subbly features such as:
- setting up a setup fee (one-time payment charged immediately after the checkout) for the subscription plan of the bundle
- setting up a pre-order end date (so the first payment gets prolonged)
- adding a funnel to the bundle checkout (very powerful for increasing the AOV immediately on the checkout by adding some complementary product offerings)
- configuring a different shipping information for the bundle (presented on the thank you page of the customer's checkout
Once you've configured everything, proceed to the next step (Appearance tab)
Appearance tab
Final tab of the bundle creation has only one optional flag. Hide items from users on the checkout step controls whether the cart widget on your site displays all of the bundle items included in the bundle or it's showing only the default bundle item name.
Default state of the toggle (disabled) will automatically display the bundle line items for the customers on the checkout.
Have any questions? Make sure to reach out to support chat for answers!