Setting up Klaviyo

Learn how to effortlessly connect Klaviyo with your Subbly checkouts or with the newsletter forms on your Subbly site.

How to integrate with Klaviyo

Klaviyo is available in Subbly's App Store. To integrate your Subbly account and product checkouts with Klaviyo, provide the required values from your Klaviyo account on the Klaviyo App Store page.

You can find all three values in your Klaviyo admin.

First, create a Klaviyo account.

After you set up your account, find the Public API Key and Private API Key under Account > Settings > API Keys.

Next, create the Klaviyo list where new subscribers will be added. Go to Lists & Segments > Create List / Segment.

After creating the list, open List Settings from its drop-down menu to find the List ID.

Copy the List ID to the Klaviyo App Store page.

Save and enable the app when you finish entering the values.

That's it. Your integration is ready.

How to trigger Flows when new subscribers are created

Klaviyo Flows send sequenced messages and notifications to your audience. You can use a Flow to start an email or SMS campaign when a new subscriber is added to your integrated list.

1. In Klaviyo, open Flows.

1. Click Create Flow, then choose Create from Scratch if you want to build the Flow yourself. Add a name and tags, then click Create.
2. For the trigger, select List, choose the list integrated with Subbly, and click Done.

The Flow now triggers when a new customer subscribes to one of your products. Add the email or SMS messages you want to send when a customer enters the Flow.

Embedding Klaviyo with newsletter forms built on Subbly's builder

FAQ

What is sent to Klaviyo?

Subbly sends relevant checkout information to your Klaviyo List ID after a successful checkout. This can include the customer's name, order details, subscription ID, and activity information based on your Klaviyo profile settings.

For additional information, see the image below.

Is marketing consent needed for passing customer emails to Klaviyo?

Adding marketing opt-in on the checkouts is optional with Subbly. You can enable collecting this consent from customers from Privacy Center. If enabled and if consent is given, both marketing and transactional emails will be sent to the customer. Email will be sent to connected Klaviyo list. If the consent is denied, email won't be sent to Klaviyo but will still be stored in Subbly for transactional emails to be sent regularly.

Can I upload existing customer information to Klaviyo?

Yes. To import your current customer list, go to Lists & Segments > Import Data.

Then upload a CSV containing your customer information. You can export customer data from Subbly as explained here.