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According to studies, the majority of people (more than 70%) will click on one of the top 5 websites.

Ranking positions study

That's why, you got to be smart about your SEO.

What's SEO and why is it important?

Search engine optimization (SEO) is the process to follow so that your website:

  • Appears in one of the top positions in the Search engine results pages (SERPs) when people search for terms (keywords) related to your products or services.
  • Will provide a great user experience since SEO is not just about rankings but it’s also about building high-quality websites.

To fully optimize your business website for search engines, you need to configure or optimize a number of settings.

By the way, did you know that SEO is a great long-term strategy? Not only is it a total lifesaver, but it also receives 90% more clicks than paid advertising!

Using SEO app

Subbly has its own SEO app that you can put to use with no problem. It's aimed at showing how optimized these pages are and helping to make both, users and search engine robots, figure out what each page is about and whether it's what they've been looking for.

Here, you'll find the structure of your pages and will be able to add Titles and Descriptions, as well as upload Social Images, or so-called thumbnails applicable to when you're sharing your page across social media (FB, Twitter, IG...).

You can also change the Robots crawling behavior from the drop-down menu. Once you're done, you'll notice a green check mark indicating that the page is optimized.  

Focus on the crucial role they may play in your site SEO when you are writing the Titles and Descriptions of your website. Keep in mind these two questions:

  • Will users click on my website and find what they are looking for?
  • Will Google (or any other search engine) “understand” what my website is all about?

You need to think about these two aspects and find the perfect balance cause each page of the website (including the home page) has a unique title and description.

How to write a proper title

To comply with Google’s guidelines, it’s best to keep your title around 60 characters. This is considered to be the optimal length and any additional text won't be displayed fully in the search results. From a search engine perspective, your title should explain what that particular page is about. In the ideal case, your page title should consist of the primary keyword, then a secondary keyword, and your brand name.

Think about an average user. Your title should be interesting enough so that people want to click on it, but it shouldn’t be misleading at the same time. Choosing a clickbait title may attract users at first, but they will leave faster than they came to your website.

Action words, or action verbs, are words that express an action. Having action words in your title tags can help entice users to click through.

Some examples of action words often used in titles are:

  • Get
  • Take
  • Boost
  • Learn
  • Make
  • Go

You get the idea. This will let the user know what kind of content they can expect to find on the page.

For example, learn in your title denotes educational content included. Get lets the user know that some kind of service will be available on the page or instructions on how to achieve a goal. And so on...

Describe your page properly

When it comes to the Description of your page there are length restrictions as well. To be sure that your description is fully displayed, you shouldn't have more than 150-160 characters! Here you can give a more detailed explanation of what your page is about.

Avoid stuffing the description with keywords because this can be interpreted as spam. Instead, try to include a cool call to action that will motivate users to click on your website.

Turning the “Include in the sitemap” setting on will include the title and description of your pages in your XML Sitemap. Without this setting, the search engines will not be able to crawl that bit of information!

Fast-loading web pages will help you make your website SEO friendly, too.

Neither people nor search engines want websites that are slow to load. On the contrary, websites that are loading fast are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms, submissions, etc).

Redirecting pages

There are several cases when you might want to use the Redirect functionality.

Whether you’ve deleted a page or a post, or you just want to change the URL structure, just navigate to the Redirections section and hit the Add button to add a new one.

Once you’ve done it, a window will show up where you should simply insert the Old and New URLs.

You will also see a field to select the redirection Type.

  • 301 Permanent redirect is one of the most common redirects. You can use this if you want to redirect a deleted or moved page permanently. This redirection type tells search engine robots that the page should no longer be indexed.
  • 302 Found redirection is often used to make temporary redirects. Use this type if you want to make sure visitors get to an alternative page, but you want to reuse the primary URL in the future.

The redirections added automatically become active, while you can make use of the switcher to Publish/Unpublish them.

Just hit the Save button once you’ve filled in the forms and that’s it! No need to worry about your website visitors being redirected to no other page anymore!

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