Gifting
Explains how gifting works at the checkouts
It is possible to offer subscription and one-time products as gifts. This article explains the gifting form controls and the difference between gift subscriptions and gifted one-time products.
Setting up gifting
Enable Gifting when creating or editing a product. Customers can then choose if the subscription is actually a gift at checkout and they can also add a gift message when prompted





Configure store-wide gifting form
The store-wide gifting form groups these four controls. You can also find the controls in product Extra settings and, where applicable, in Purchase experience → Checkout designer → Cart widget → Behavior.
- Gift start date lets the customer choose when a gift subscription begins.
- Gift duration lets the customer choose how many shipments or periods the gift subscription lasts before automatic cancellation. When disabled, the default duration is forever.
- Gift recipient email collects the recipient's email address.
- Gift sender name collects the sender's first and last name.
In Settings → Advanced, enable the relevant controls.

This is how the widget will appear in the cart widget (fields available depend on what was enabled in the Advanced settings):

How gifting applies to subscription vs one-time products
Gift subscription | Gifted one-time product | |
Gift start date | Available | Not available |
Gift duration | Available | Not available |
Gift recipient email | Available | May be collected |
Gift sender name | Available | May be collected |
FAQs
Why is a gifted subscription not active immediately?
The customer may have chosen a future gift start date. The subscription will show as Not Started until that date.


Can customers choose how many shipments a gift subscription lasts?
Yes. Enable Gift duration and customers can choose the number of periods before automatic cancellation.


What happens to a gifted one-time product?
It is charged immediately at checkout and the order is created immediately after successful checkout. It does not support a future gift start date or subscription-style gift duration.
Can customers add a gift message?
Yes, when gifting is enabled.

Gift messages are available in the Orders export.
Can customers show the sender's name?
Yes. Enable Gift sender name in Advanced settings or the cart widget's Behavior settings.


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