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Handling customer email notifications through Subbly (Templated emails)

On Subbly, there are certain events that automatically trigger notification emails that are being sent to your customers. As we tend to provide solution which is as flexible as possible for you, these are also completely programmable and you can manage the emails from here.

List of default email templates

The list:

  • Subscription Payment Success - This email is sent to a customer when their card is charged successfully when they sign up and also on every renewal
  • Checkout Confirmation - This email is sent to a customer at the time of checkout
  • Checkout Confirmation (Gift) - This email is sent to a gifter at the time of checkout
To learn more about Gifting check this article.
  • Order Shipped - This email is sent to a customer whenever an order is marked as shipped
  • Order Shipped (Gift) - This email is sent to a gifter whenever an order is marked as shipped
You can read more about orders statuses here.
  • Payment Failure - This email is sent to a customer whenever their payment fails
A failed payment initiates the dunning tool sequence. Learn about it here.
  • Subscription Cancelled - This email is sent to a customer as a confirmation that their subscription has been canceled
  • Order Cancelled - This email is sent to a customer when their order is marked as canceled
  • Successful Referral - This email is sent to a referrer when they successfully refer a friend
Not using the referral program yet? Check it out here.
  • Upcoming Renewal - This email is sent to a customer X days before their subscription renews
You can configure this email following the steps of this tutorial.
  • Cart Abandonment Email #1 - This email is sent to a lead on the first day after they abandoned the cart
  • Cart Abandonment Email #2 - This email is sent to a lead on the third day after they abandoned the cart
  • Cart Abandonment Email #3 - This email is sent to a lead on the fifth day after they abandoned the cart
To learn more about the cart abandonment tool and how it works in sync with Cart Abandonment emails, check this article.
  • Forgot password - This email is sent to a customer when they try to reset their password
Procedure on resetting a password is explained here.
  • Upcoming expiring card - This email is sent to a customer whenever a card is expiring soon
  • Expired Card - This email is sent to a customer whenever their card has expired
  • In Stock - This email is sent to a customer whenever a product is back in stock
Read this article to learn more about out of stock functionality.
  • Gift Card Email - This email will be sent to a giftee when someone sends them a gift card
To learn more about Gift Vouchers (Cards) check this article.

Can I change the body of an email template?

Sure thing! You can completely alter the default email templates we have here to perfectly match the message and lingo of your business. 

Please note that this is not a simple text editor but an HTML editor which enables you to use variables for certain values you want included in an email (such as customer's first name or order ID etc...). You can see all available variables which you can include in your email body on the right side of the email template editor. 

Can I include my logo inside the email template?

Yep, with a little knowledge of a simple HTML this  is possible as well

All you need to do is to upload your logo image to one of the free pic hosting services (such as this one), grab the image URL and use HTML to address it within your email template. 

This will add a logo image to your email template where you added the code (you can use further CSS styling to position it on the template with using width, height etc...).

Can I change the email address my emails are being sent from?

All customer emails are by default sent through Subbly's default email address - customer-notifications@subbly.co. This is indeed reflecting a bit less professional on your business so you might want to look into alternatives of white-labeling the email sending by adding your own business address in the mix which will be used as a send to email address.

This is possible by integrating either Postmark or SendGrid to your Subbly. Please note that both of these apps are external to Subbly and might want to incur additional cost to your monthly bill, however, both of these also have free plans which you might want to explore.

SendGrid and Postmark integrations are available only on Advanced and on Enterprise plans with Subbly. Check our pricing and feature matrix page here.

How to enable/disable email template?

You can easily enable or disable specific email by toggling the switch in the caption of an email as in the picture below:

Can I send a test email to see what it looks like?

Absolutely! You can use the Send Test button to send a test email to the email address associated with your merchant account on Subbly so you can review it prior to setting the email template live. 

Please note that test emails do have a tests values which will not correlate with the actual values of your store, so keep in mind that this is in fact usual behavior, and not a bug.

Can I change the layout/design of the emails?

That's indeed possible! The template editor allows you to create custom-branded emails for your subscribers. You can change the background, logo, and other elements of the general appearance. You can’t directly change the email’s content in the custom template editor — {{body}} content will automatically be pulled from your template or automation configuration.

In order to access the email template editor, you need to go here and click to Edit email template as in the picture below.

By doing this, you will be presented with the following editor in which you can add/edit the elements found in the container outside the {{body}} content.

Template editor legend can be found below.

  1. View component - Enable and disables grid view.
  2. Media view - Switch between devices' view modes.
  3. View code - View the HTML code of your current template.
  4. Undo - Reverse the latest action/Remove the previous action.
  5. Redo - Reverse the latest action/Restore the previous action.
  6. Reset to default template - Restores template to its initial state.
  7. Open style manager - This opens a menu in which you can edit component styles such as dimensions, typography, and decorations.
  8. Component settings - This opens a menu in which you can edit component non-visual settings such as images alt text, links URLs, component IDs, etc...
  9. Open layer manager - This opens a menu in which you can look at the layer structure of your email template and rename layers for your convenience.
  10. Open block - This opens a menu from which you can drag and drop blocks and components to build your email template.
Please note that all changes apply to all your email templates. It means that you won't be able to have a separate email layout for each email template as of now.

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