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Pricing plans, pricing structure and applicable transaction fees on Subbly

Currently our pricing includes the following fees:

  • A monthly service fee based on the chosen pricing plan.
  • Transaction fee for selected payment processor (varies depending on the payment processor used and on the plan you're on).
  • Payment processor's transaction fees.

Pricing Plans

The four different plans on Subbly are: 

  • Lite - ideal if you're only looking to trial the platform and to get the very basics of what Subbly has to offer
  • Basic - built-in marketing and localization features for your store and the checkout
  • Subbly - everything you need for your growing business (and more)
  • Advanced - for businesses at scale that are looking to harness the full potential and power of Subbly
If you're an already established business looking to move to Subbly and if you're interested in custom-tailored Enterprise plan, please make sure to reach out to us and we will get you up and running.

Monthly vs. Annual

Subbly offers a discount if you commit to an annual plan instead of deciding to go month-by-month. When subscribing to the yearly plan you will get a discount equal to the 3 months of regular monthly usage of the plan. Amounts that you'll need to pay upfront when opting for an annual plan can be found below:









Switching between plans from the My Plans section of the admin is possible even if you're on the annual plan. Please note that the sum will be immediately prorated and charged for the remainder of the year if you're switching to the higher plan. If you're switching to the lower plan we will not process a refund of the prorated difference. Instead, your account will be credited for the difference which will be deducted from your next transaction on Subbly.
You can always check our pricing page here

Do Subbly's transaction fees include the fee of a payment processor?

Our monthly fees do not include the payment processor's fees which will also apply. Based on what payment processor are you using to process payments for your customer (and based on what plan are you currently with Subbly), you will be charged an additional transaction fee per transaction. For associated transaction fees structure for selected payment processors, please make sure to check the respective pricing pages on their sites. 

Referral tool transaction fees

You are perhaps already familiar with the referral tool feature on Subbly. If you are using the referral tool to acquire new customers, there is an additional transaction fee associated with using the referral tool based on the different plans you're on. With that said, if you're on:

  • Lite or Basic plan: transaction fee is 5%
  • Subbly plan: transaction fee is 4%
  • Advanced plan: transaction fee is 3%
The referral transaction fee is charged on top of the regular Subbly's fee (1% or 1.25%) and is charged for every payment for the referred customer, not only the first payment.

Transactional examples

#1 Stripe on Lite plan

Let's take an example (using Stripe) where your customer pays you $100 for your product.

  • Subbly's fee: $1 (1%)
  • Stripe's fee US: $3.20 (2.9% + 30¢)
  • Total fee: $4.20
  • You're left with = $95.80

#2 PayPal on Lite plan

Let's say that the monthly price for the product is $100 that you've charged your customer through Braintree and PayPal. 

  • Subbly's fee: $1.25 (1.25%)
  • Braintree/PayPal US fee: $3.70 (3.4% + 30¢), you can see the full transaction fee table here
  • Total fee: $4.95
  • You're left with = $95.05

#3 PayPal on Advanced plan

Using the previous example in which the monthly price for the product is $100 you've charged your customer through Braintree and PayPal. 

  • Subbly's fee: $1.00 (1%)
  • Braintree/PayPal US fee: $3.70 (3.4% + 30¢), you can see the full transaction fee table here
  • Total fee: $4.70
  • You're left with = $95.30
Subbly takes a 1% flat transaction fee for Stripe on any plan, 1.25% for transactions taken through PayPal/Braintree on Lite, Basic, and Subbly plan, and 1% if being on the Advanced plan. 


How do I know which plan is best for me? 

Our plans are tailored to grow along with your business. More or less, you will get access to all of Subbly's features on any plan, however, some of the feature's functionalities (more advanced ones) are only available on one of the higher plans. 

Pay close attention that the features have different usage limits on different plans so you'll likely need to opt for one of the higher plans as you continue to scale your business on Subbly. You can find the plan table in the picture below. 

If you have any questions in particular, please do reach out to our friendly support team and we'll get you sorted in no time.

Is VAT included in the price of the subscription? 

Whether VAT is included in the price depends on where your business is located and whether you've registered your business for VAT or not.

Make sure to read more on how are we charging VAT here

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