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Welcome to Subbly's agentic builder!

Andrija Krstic Updated by Andrija Krstic

AI Website Builder is Subbly’s newest feature. It enables you to design, build, and customize your subscription website simply by chatting with an AI agent. It’s fast, intelligent, and seamlessly integrated with your Subbly backend.


Video demo


Introduction and FAQs

What's this and why should I use it?

Subbly’s new Website Builder represents the latest evolution of our platform and a natural progression from the legacy drag-and-drop builder introduced in 2018. It is a significant leap forward, replacing static workflows with a fully AI-driven, prompt-based system.

With this new approach, anyone can create compelling designs and high-converting checkout funnels without needing a background in development. By simply interacting with the AI, users can unlock a wide range of possibilities for crafting tailored customer experiences.

Although other AI builders exist, we believe ours is uniquely disruptive within the eCommerce space. Unlike generic solutions, Subbly’s Website Builder is deeply integrated with your eCommerce backend and CRM. It has been trained to interpret your product and store setup, using that information to dynamically shape the frontend and produce customized product pages and user journeys that align with your business model.

Since 2014, we have been serving the subscription space and have seen firsthand the pain points merchants face when trying to replicate user flows that convert. These lessons have shaped the product we are building today. We believe this AI-driven approach represents the future of eCommerce, not only subscriptions, and we are excited for you to join us in revolutionizing the subscription landscape.

What are the main benefits of using the new builder? What's in it for me?

Some of the key advantages include:

Cost efficiency: Working with the AI Builder is like having access to a freelancer or agency at a fraction of the cost, with the added benefit of being available 24/7.

Truly unique builds: Because of the Builder’s non-deterministic nature and embedded machine learning patterns, no two builds will ever look the same. Every code output and design is completely unique, unlike traditional platforms where many sites end up looking identical.

Easy maintenance and future-proofing: You own the build and have access to the code at any time, making it simple to iterate, update, and maintain your business. This eliminates the need for costly retainers and lengthy scoping calls. You can make changes on the fly and focus on scaling your business creatively.

What are the costs?

You can review the entire cost structure in the separate article here.

How do I enable this on my account?

Please refer to the section below on how to get an invite and start using the new website builder.


How to enable AI Website Builder

Currently, the AI Website Builder is available by invitation only. Here's how to request access to it:

  1. Go to your Subbly dashboard
  2. Click your avatar (top right) and select My Plan
  3. In this section, you will see the new AI Addon updated version, where you can click on the Invite link required to request the invite
  4. Choose from:
    • Join the waiting list (to wait when we open new slots)
    • Ask the community for an invite (recommended as you will get the invite from our Experts, or other users)
You can also get an invite by joining the Subscription-first Entrepreneurs Facebook group, then posting a request. A Subbly expert or community member will send you a link!

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