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AI Website Builder: Pricing, Costs, and Tokens Explained

Andrija Krstic Updated by Andrija Krstic

This article explains the cost structure of the AI Add-on and AI Website Builder, both of which are included in the package. It also provides an explanation of tokens, along with examples of how token usage works in practice (e.g., example prompts within the builder).

Pricing and cost

The AI Add-on is billed at $59/month and can be added to any Subbly plan. It is completely independent of your regular Subbly subscription. Even if you are on a monthly or yearly Subbly plan, the AI Add-on is always billed monthly and on a separate renewal date, which may not align with your main subscription’s renewal.

This means that if you enable the AI Add-on, you could have two separate renewal dates: one for your regular Subbly plan and another for the AI Add-on.

The AI Add-on can be cancelled at any time, independently of your regular Subbly subscription. Cancelling it does not affect your main Subbly plan in any way.

Please note that, due to the nature of monthly billing, the AI Add-on is non-refundable and there are no prorated refunds if it is cancelled before the renewal date.

Learn more about how to manage AI Add-on as a separate add-on in the article here.

User can topup their tokens included in the monthly plan at any point during their subscription. Topups can be purchased from within My Plans section by choosing the amount of credits you'd want to purchase.

VAT is charged on top of the top-up price. For more information and when and how do we charge VAT, please visit this article.

Top-up charges are not subject to refunds once purchased.

AI Add-on is not subject to trial as is the case with regular plans. If you're currently on trial, activating the add-on will still process the charge for it and will grant you immediate access to all perks of the add-on.
Active coupons or discounts applied to your regular Subbly plan do not apply to the AI Add-on.

Included Features

AI Add-on includes access to the following features:

  • AI Predictive Churn - unlimited immediate access
  • AI Author Bot - up to 250 monthly AI-created messages. Additional usage is automatically added for additional $89.99. Disable the automated add-on from here.
  • AI Website Builder - provides immediate and full access to the AI prompt-driven builder, along with $30 worth of tokens for usage (see the section below for an explanation of how tokens work).
Additional token usage allowance can be purchased from within My Plans page as explained in the article above.

Token Breakdown

Tokens are spent when prompting the AI Agent to make changes/modifications on your website build. They are denominated in $ terms for transparency and current usage can always be accessed in real-time on the My Plans page of the admin. Token usage is displayed and updated in real-time, after every processed prompt on the builder.

How much does one prompt cost?

The token cost heavily depends on the complexity of the prompt itself. It is directly related to the amount of processing power required by the AI agent to apply the requested changes. Since every prompt is different, and because the AI tool is non-deterministic (meaning the same prompt can yield different results in different environments), it is not possible to define a fixed token cost in advance.

For orientation purposes, here are some examples of prompts with their associated costs:

Change the border radius of this button (button is selected by the element selector tool) to 25px and add the gradient effect on hover.

Prompt above is super specific to a specific element and won't use much computing power. Expected cost is around $0.1-$0.2

Create a high-converting ecommerce landing page in a fun, cartoonish 90’s style. Use bold, playful typography with rounded fonts, a bright color palette (teal, pink, yellow, purple), and large illustrated headings. Design clear CTA buttons in neon green with rounded corners and hover effects. Keep the layout simple with a hero section, product highlights, and a single call-to-action at the bottom.

Prompt above is not super specific and won't burn tokens, however, it's not super specific and additional iterations after the first take are expected. Expected token cost would be in the range of $0.4-$0.6.

Create a multi-page ecommerce website in a fun, cartoonish 90’s style. Use Fredoka One from Google Fonts for headings (bold, rounded, playful) and Nunito from Google Fonts for body text (clean, rounded sans-serif). 

Apply a bright retro color palette with #FFF7E9 as the background, #FF69B4 for hot pink accents, #00BFFF for sky blue accents, #FFD700 for yellow highlights, and #32CD32 for neon green CTA buttons (hover state #228B22). Text should use #1A1A1A. Borders should be thick and rounded, with geometric shapes like squiggles, triangles, and circles in accent colors scattered throughout the layout. 

The home page should feature a hero banner with a large cartoonish illustration, a bold headline, and a neon green “Shop Now” button. Below, include three product highlight cards with cartoon-style borders, a testimonial section with playful cartoon speech bubbles, and a simple footer with retro geometric accents.

The shop page should display products in a colorful grid with bounce hover animations. Each product should include a thumbnail illustration, price, and a neon “View Product” button. The product page should have a large main image, a cartoon-styled price tag, fun retro dividers, and a neon green “Add to Cart” button.

The about page should include playful retro shapes in the background, a short brand story written in large Fredoka headings, and a timeline section styled like a 90’s comic strip. The contact page should include rounded input fields, playful icons for email/phone, and a large CTA button to submit the form.

Add a FAQ page designed with collapsible cartoon-style panels in alternating accent colors for each question. Include a cart and checkout page with bold, easy-to-read steps, large rounded input fields, and a brightly colored progress bar in retro neon colors.

Prompt above is super processing-heavy and will require lots of processing power for the AI Agent to come up with a result. Estimated cost of this prompt is in the range of $5-$6

For general guidelines and tips on how to properly prompt the agent and save on token usage please refer to this article.

Why the AI add-on has a separate fee?

Reason why Subbly charges extra to get access to the AI tool is because there's a passthrough cost associated with an underlying LLM service provider. Using the LLM's resources doesn't have a finite cost and the cost is mainly usage-based, as with any AI model.

$59/mo add-on comes with an ample usage of $30 which should be more then enough for setting up the site and for regular maintenance of the pre-built site.

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